Download FMCG Case Study
How does a legacy FMCG brand
reclaim market leadership in a commoditised category?
This case study reveals how confronting hidden hinge assumptions and redefining value beyond market share sparked a 26.4% sales surge and a 20% volume rebound in core categories. Learn how one of India’s oldest consumer companies reignited its brand portfolio, overcame bleeding insolvency, and unlocked over ₹50,000 Cr in long-term market capitalisation, beating global MNCs at their own game.
A must-read for owners and leaders seeking to turn existential drift into durable economic momentum.