The 70% Zone and the
Health of the Living

The Living:
The Sacred Source of all Value

Snow-covered mountain peaks with steep cliffs and a clear blue sky.

The Golden Goose—the living, sacred source of continuous prosperity—is being dismantled to monetize its parts.

This reductionist approach, treating vital organizational essence as mere 'Intangible Assets,' offers inadequate understanding of the 70% Zone of Value Creation.

Over time, this misunderstanding calcifies into the Great Invisible Wall, systematically eroding the Health of the Living Elements crucial for mastery of the 70% Zone.

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Sensemaking the
Health of the Living

A graphic featuring a red heart at the center with a galaxy background. Surrounding the heart is a circular band with words: 'PURPOSE.', 'MINDSET.', 'CREATIVITY.', 'CULTURE.', emphasizing positive qualities.

The health of an organization's Living elements cannot be measured through conventional employee engagement and culture surveys.

Just as a physician monitors vital signs to assess the underlying vitality of a patient, leaders must track the Ten Vital Signs that reveal the true state of organizational life-force.

These interconnected indicators—from Purpose and Leadership Mindset to Brand Trust and Learning & Innovation—provide early warning signals of institutional decay or renewal.

When these vital signs weaken, the Great Invisible Wall thickens, choking off the flow of energy that sustains the 70% Zone of Value Creation.

Every organisation has a Wall, and its levies a high economic rent. We help make the Great Invisible Wall visible, through our Lab of the LivingMachine workshop.

Learn about a lab of the LivingMachine
Logo with a laboratory flask containing a brown liquid and text reading "The Lab of the Living Machine".
Group of six professionals, four men and two women, standing in a modern office conference room, engaged in a discussion around a large blank whiteboard or presentation board on the wall.
A group of five people in business casual attire having a discussion in a modern office with large windows, a colorful abstract painting on the wall, and a wooden cabinet.

Experience Unlocking the 70% Zone of Value Creation.

A half to one-day diagnostic making the invisible, visible; disconnections between Living and Machine, the leadership hinge assumptions and unspoken self-limiting beliefs.

An engaging and fun-filled exercise in exploring your 70% Zone.

Learn about the Lab of the LivingMachine

Case Studies.

Download one of our case studies to understand the impact of our work on the
70% Zone of Value Creation.

Download FMCG Case Study
Download Fashion Retail Case Study

Resources

LVC100 (India)
Research Summary

Book cover titled 'Lasting Value Creators 100 India' with a beige background, red and white text, and a logo of a fish and dolphin. The cover contains a subtitle about research on health and perpetual value, and the logo features animals and the text 'Living Machine Institute'.

Our proprietary research that establishes that the Health of the Living Elements is the driver of the 70% Zone.

Download LVC100 Research

The Book of the
LivingMachine

Cover of 'The Book of the LivingMachine' with a gold background, white infinity symbol, and a white bird. Living Machine Institute logo at bottom.

Enter the World of the LivingMachine, and dive into our terms, concepts, tools and models.

Download the Book of the LivingMachine