Master the
70% of Enterprise Value
that Lies Unattended

We guide owners and leaders
in the Practice of Business Longevity, enabling stewardship of the 70% Zone of Value Creation where wealth compounds over generations.

Learn More About the 70% Zone

How Economic Flow Fractures

Modern business focuses on what it can measure.
Beneath the numbers, something essential is eroding.

The Schism. When the Living and the Machine fall out of alignment

The Wall. When beliefs calcify, blocking economic flow

The Bleed. When Living Health and future cashflows quietly drain from the system

We call this Bleeding Insolvency.
It places 70% of enterprise value at risk.
It happens slowly over a decade or longer.

Learn About Bleeding Insolvency

Restoring Flow through the LivingMachine

The LivingMachine practice restores alignment through the LivingMachine Trinity between:

The Health of the Living – Mindset, purpose, trust, culture, creativity
The Great Invisible Wall – Hinge assumptions, self-limiting beliefs
The 70% Zone of Wealth Creation – Perpetuity Value, compounding economic return

The practice helps owners and leaders to find a door through the Great Invisible Wall, opening up the flow of economic surplus.

Learn about the Trinity

A Five-Step Path to Mastery

Mastering the 70% Zone of Wealth Creation demands a shift in attention, courage and discipline.

Through decades of fieldwork and research, we’ve mapped a five-step practice to activate this forgotten zone.

Download our Brochure

Case Studies.

Download our case studies to understand the impact of our work on the 70% Zone of Wealth Creation.

Download FMCG Case Study

Download Fashion Retail Case Study

Our Mission:

70–90% of global annual GDP is generated by long-living enterprises, many of which are family owned.
They have 47% higher revenue growth and 36% higher earnings.
They are the backbone of economically flourishing nations.

Our mission is four-fold:

Create a global fellowship of long-living organisations.
Codify Perpetuity principles into an iterative practice that finds a door through the Great Invisible Wall.
Reimagine business success beyond quarterly results.
Equip successors for the Institution Building Quest.

Read Our Story

Where the Living
Drives the Machine

The LivingMachine reveals how the 70% Zone of enterprise value arises from the Health of the Livinge Elements - mindset, purpose, trust, and culture.

Watch our 4 minute video to better understand our model and framework.

Download our brochure to learn more

The Parinama Community is where owners and leaders cross-pollinate learnings in their collective quest to master the 70% Zone of Wealth Creation..

Watch the 3 minute video, to see our community in action at the 16th Global Peter Drucker Forum, Vienna, 2024.

Learn about the Parinama Community

Experience Unlocking the 70% Zone of Wealth Creation.

A half to one-day diagnostic making the invisible, visible; disconnections between Living and Machine, the leadership hinge assumptions and unspoken self-limiting beliefs.

An engaging and fun-filled exercise in exploring your 70% Zone.

Learn about the Lab of the LivingMachine

Voices from the Community.

R Gopalakrishnan, Ex Vice-Chairman - Tata Sons

“Following in the footsteps of his four predecessors, Ratan Tata created a LivingMachine.
How?
By pursuing perpetual value, by focusing on perpetuating values - rather than merely pursuing financial valuation.”
T K Balaji, Chairman, Lucas TVS Group

"The concept of the LivingMachine is very important. It brings in a new and practical perspective in relation to how a business is organised, run and endures. Most importantly it reminds us that it is the Living that drives the Machine, a fact often forgotten in the world of modern management.”
Anil Goel, Former Executive Director & CFO, Taj Hotels Group

“Leaders need to understand the Health of their LivingMachine and face the Great Invisible Wall. If not, they’re leaving money on the table or worse, not even aware that they are.”